Luxury is defined by exclusivity and quality; providing a level of expertise and care that is unparalleled. This is why we offer every luxury client a level of PR service that is worthy of their brand.
After taking a break from the Luxury industry for a few years to focus primarily on the entertainment industry, Oleander PR will be making itself available for a few brands to be included in our roster.
We’ve worked with a number of leading luxury brands in the past including apparel, handbags, home, destinations, properties, treatments, and a range of high-end products and services
Our Luxury PR strategy, work, and ability to craft the most compelling brand stories have in the past led to placements in leading luxury publications such as Vogue, Harper’s Bazaar, Manhattan Magazine, Travel and Leisure, Robb Report, Upscale Living, Afar Magazine, Modern Luxury, Resident Magazine, Du Jour, Elite Traveler, and many more.
Each brand is unique in nature therefore we never use a ‘cookie-cutter’ type mentality. If there is a magazine or area you want to focus on getting your brand/s in more than the usual places, we’ll take the time to listen to you, and your hopes, and together we’ll create a successful roadmap to align with your overall dreams.
With every luxury brand campaign we work to capitalize on two key opportunities: exclusivity and experience. With exclusivity, it’s all about using the limited quantity available as part of the story, implementing strategies like pre-orders for the product or wait-listed sales to increase engagement and conversation across traditional, digital and social platforms. Experience is the new way of defining luxury brand: rather than price point, the luxury consumer is interested in experiences that go above and beyond. Whether its at the brick & mortar retail level or through superior or unique customer service, we help to tell a story that creates intrigue, lust, desire, and in some cases “fomo” amongst your target audience.
Whether you’re a classic brand that’s been around for years or you’re starting out, Oleander PR is ready to assist you.
We’d love to hear from you so send us a message below.
