We’re a PR agency at our core. From announcements and product launches through to corporate affairs and issues management, we know how to control your messaging for your audiences. Learn more HERE
- Integrated Campaigns
- Communications Strategy
- Corporate Affairs
- Media Relations
- Crisis Communications & Issues Management
- Influencer Engagement
- Launch Events
- And more…
wHAT IS 'NEWS JACKING?'
What is the advantage of news jacking?
Newsjacking is not a must, of course, but successful newsjacking does help your brand move forward.
Mass media and word of mouth (also called “buzz”) are two excellent channels to increase your share of voice. In addition, successful newsjacking shows your stakeholders that your brand is concerned with the outside world: that is good for your reputation.
How does newsjacking work?
Newsjacking requires an excellent sense of timing. In order to be successful, the organization has to make its reaction known (via social media or via a press release) while the news is spreading quickly and attracting a lot of attention – but before most media have reported about it. We don’t often ‘news jack’ our pitches or press but if your brand exists on the same platform of xyz other brand and trending news that will POSITIVELY provide a good sense of presence on and for your brand and beyond.. we will do what we can to ensure you’re not lost in the noise.
Whenever you have news related to your brand, turn to your press release. This could be about a grand opening event that you are hosting or a new initiative you’re launching to help the community.
Media relations can be described as a company’s interactions with editors, reporters and journalists. The media can be newspapers, radio, television and the internet. The goal is to communicate a client’s newsworthy message, story or information using the appropriate media outlets. A company may need only one person to work with the media or choose to hire a team depending on the amount of information that has to be controlled. This can be accomplished internally or an external agency can get the job done.
As an effective media relations specialist, it is essential to work with and not against the media. So are you ready to catapult your brand to the next level?
Event marketing is 50 percent creativity and 50 percent hard work. A well-planned, well-executed event takes imagination, strategic planning and an outstanding network of support staff along with obsessive attention to detail. When executed properly, the results are dazzling! Our team is comprised of skilled creators that will produce your event with just the flavor and panache you have in mind.
From conception to execution, The PR Boutique will take the worry and work of producing a corporate event off your shoulders. On the day of the event, we’ll be onsite to oversee every detail, so you can relax and concentrate on your guests. And when it’s over, we’ll follow-up to help ensure the good impression you’ve made lasts.
Whether it’s a press release, branding, marketing or even a website design, it’s always a great idea to gift someone (or yourself) the gift of Public Relations without the contract. Once you buy the gift, they (or YOU) have up to 6 months to a year to use the card. For more information, please get in touch with us by using our CONTACT FORM HERE
To purchase a gift card, please go to our link HERE
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