
strategies that challenge conventional thinking and weave consumer insights and intelligence with a humanizing touch to create award-winning campaigns positioning clients in the center of conversation.
I’ve been asked this question alot, by folks who ‘think’ they need one or aren’t sure what the work we in public relations does.
A publicist generates and manages publicity for public figures, businesses, films, movies and the like. There is a lot of writing involved: press releases, press kit materials, speeches, media alerts, bios and social media content—you didn’t think your favorite celebs wrote all their own tweets, did you? A publicist also stays busy managing the public image of clients and setting up publicity events such as book signings. Other responsibilities include pitching clients to journalists and influencers, arranging interviews and press conferences, managing crises, developing media lists, and tracking media coverage.
strategies that challenge conventional thinking and weave consumer insights and intelligence with a humanizing touch to create award-winning campaigns positioning clients in the center of conversation