Public Relations may have been through many changes over time but the essence has remained. For example, eighteen years ago, we didn’t have Facebook or Instagram, but essentially PR is designed to manage your reputation without the paying for it (in the traditional sense at least).

Think of PR as an umbrella under which you can count a whole range of activities; from PR stunts (think of really famous people sitting down to play the guitar at Union Station in Los Angeles,  to handling of social media and even working with celebrities. PR encompasses all of this and also the basics, creating the story of a brand or a person which includes the PR strategy, press releases and even brunching with journalists to get those stories into print.

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