About

Core Expertise

Strategic Public Relations | Brand Positioning | Crisis Management | Media Relations | Cross-Sector Communications | Authentic Storytelling

Mission

Committed to crafting narratives that transcend traditional boundaries, ensuring each client's unique voice resonates deeply and creates meaningful connections. My approach goes beyond conventional PR, focusing on genuine storytelling that leaves a lasting impact while supporting diverse communities with authenticity and strategic precision.

Donna Segura, is a strategic publicist driving impactful narratives across entertainment, professional sports, and global brands. Through OleanderPR, she creates powerful media campaigns that transform visibility and delivers measurable results, currently leading communications strategy for ICON Football Hall of Fame—the first platform created by and for professional football legends, Publicist for Griffin Media Syndication

Her approach combines deep industry relationships, crisis management expertise, and innovative storytelling to elevate brands in an ever-evolving media landscape. Career highlights include developing strategic campaigns for award-winning films, coordinating international press coverage for luxury hospitality brands, and managing publicity for professional athletes and sports organizations.

 

When you listen to, and believe in the brands that hire you, not only do you become a integral partner of their brand, you also become 'guidance' counselor/football coach in the PR world providing the Xs and Os in the strategy used to amplify their brands. It cannot be said enough.. There will be times where the clients' goals aren't met with overnight success such as securing a feature in a top tier magazine, or an interview at one of your bucket list outlets.. but we do, and will work feverishly, pitching and sourcing opportunities that aligns with our clients needs. - Publicity-Public Relations is a lifestyle, and we certainly don't subscribe to the 9to 5 mindset.
It varies. No two clients/needs are identical. Most PR agency relationships work best with a minimum 6-12 month commitment, with many successful partnerships lasting 2-3 years or longer. Quality PR is a marathon, not a sprint and doesn't come with gaurantees.. if any public relations agency, or publicist say they can 'gaurantee' you media placements RUN. There are many aspects to take into consideration when it comes to media placements and other needs/wants from the client, this all takes time.
PR agency costs for entertainment, professional sports, and luxury lifestyle industries are typically higher than standard corporate PR due to the specialized nature and high-profile requirements of these sectors. Monthly Retainer Fees differ according to the scope of work required by each client.
There's no foolproof way to secure media placements because the media landscape operates on principles that are fundamentally outside any PR agency's direct control, unless off course your name, brand and business has already a solid foundation in the media ie: a celebrity, public figure or known consumer brand etc.. Why Media Placements Can't Be Guaranteed: Editorial Independence: Legitimate media outlets maintain editorial independence and cannot be "bought" for coverage. Journalists make decisions based on newsworthiness, audience interest, and editorial priorities - not PR requests. Any agency promising guaranteed placements is likely referring to paid advertising, not earned media coverage.
No, with a growing network in multiple industries, OleanderPR has been fortunate to have, and continue representing clients outside of the United States such as: South Africa, Italy, Spain, New Zealand, and Australia be it either long or short term or assisting a fellow publicist with outreach.