About

Core Expertise

Mission

Committed to crafting narratives that transcend traditional boundaries, ensuring each client's unique voice resonates deeply and creates meaningful connections. My approach goes beyond conventional PR, focusing on genuine storytelling that leaves a lasting impact while supporting diverse communities with authenticity and strategic precision.

Donna Segura, is a strategic publicist driving impactful narratives across entertainment, professional sports, and global brands. Through OleanderPR, she creates powerful media campaigns that transform visibility and delivers measurable results, currently leading communications strategy for ICON Football Hall of Fame—the first platform created by and for professional football legends, Publicist for Griffin Media Syndication

Her approach combines deep industry relationships, crisis management expertise, and innovative storytelling to elevate brands in an ever-evolving media landscape. Career highlights include developing strategic campaigns for award-winning films, coordinating international press coverage for luxury hospitality brands, and managing publicity for professional athletes and sports organizations.

When you listen to, and believe in the brands that hire you, not only do you become a integral partner of their brand, you also become 'guidance' counselor/football coach in the PR world providing the Xs and Os in the strategy used to amplify their brands. It cannot be said enough.. There will be times where the clients' goals aren't met with overnight success such as securing a feature in a top tier magazine, or an interview at one of your bucket list outlets.. but we do, and will work feverishly, pitching and sourcing opportunities that aligns with our clients needs. - Publicity-Public Relations is a lifestyle, and we certainly don't subscribe to the 9to 5 mindset.

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HOW LONG DO I NEED TO RETAIN YOUR SERVICES?

PR agency client retention typically ranges from 1-5 years depending on company size and type. Small businesses average 1-3 years, while large corporations retain agencies for 2-5 years. Startups have the shortest relationships at 6 months to 2 years. Retention is shorter when clients face budget constraints, leadership changes, unmet expectations, or cultural mismatches. Longer relationships result from strong ROI, deep industry knowledge, integrated partnerships, and agencies that evolve with client needs.

WHAT ARE THE COSTS (RETAINER) I NEED TO PAY?

PR agency costs for entertainment, professional sports, and luxury lifestyle industries are typically higher than standard corporate PR due to the specialized nature and high-profile requirements of these sectors. Monthly Retainer Fees: PR retainer fees generally range from $5,000 to $20,000 per month, with top-tier firms charging $20,000-$50,000+ per month depending on scope and value provided. For entertainment, sports, and luxury clients, costs typically fall on the higher end of this spectrum. Core Services: *(Subject to change per each client needs) Media relations and press management Crisis communication and reputation management Event planning and red carpet coordination Social media strategy and content creation Brand partnerships and endorsement facilitation Celebrity/athlete image consulting Specialized Entertainment Industry Costs: Awards season campaigns and voting outreach Premiere and launch event management Fan engagement and community management Entertainment trade publication relations Talent booking and appearance coordination Sports-Specific Services: Game day and season-long media coordination Athlete personal brand development Sports media relationship management Community relations and charitable initiatives Draft/trade/signing announcement management Performance milestone publicity Luxury Lifestyle Additions: High-end event production and venue management Influencer and VIP relationship management Exclusive media access and private events Luxury publication placement Brand ambassador programs International market expansion support Additional Cost Factors: Travel and accommodation expenses for events Production costs for photo/video content Premium media monitoring and analytics tools 24/7 crisis management availability Specialized industry expertise and connections .

HOW SOON WILL I SEE RESULTS IN THE MEDIA?

There's no foolproof way to secure media placements because the media landscape operates on principles that are fundamentally outside any PR agency's direct control, unless off course your name, brand and business has already a solid foundation in the media ie: a celebrity, public figure or known consumer brand etc.. Why Media Placements Can't Be Guaranteed: Editorial Independence: Legitimate media outlets maintain editorial independence and cannot be "bought" for coverage. Journalists make decisions based on newsworthiness, audience interest, and editorial priorities - not PR requests. Any agency promising guaranteed placements is likely referring to paid advertising, not earned media coverage. Constantly Changing News Cycle: Breaking news, major events, or trending stories can instantly shift editorial priorities. A perfectly crafted story can be displaced by unexpected developments, celebrity scandals, sports outcomes, or political events that dominate the news cycle. Journalist Relationships and Preferences: Each journalist has specific beats, story preferences, and relationship histories. What appeals to one reporter may not resonate with another. Building these relationships takes time, and even strong relationships don't guarantee coverage. Timing and Competition: Media outlets have limited space and airtime. Your story competes with countless other pitches daily. Even excellent stories may not run due to timing conflicts, similar recent coverage, or simply because other stories took priority. **Why Overnight Success is Unrealistic: Relationship Building Takes Time: Strong media relationships develop over months and years of consistent, valuable interactions. Trust and credibility with journalists cannot be rushed. Story Development and Refinement: Compelling narratives require time to develop, research, and position properly. Rushed stories often lack the depth and angle that capture media attention. Multiple Touchpoints Required: Most successful placements result from multiple interactions, follow-ups, and relationship building rather than single pitch attempts. Quality Over Speed: The best PR results come from strategic, well-timed approaches rather than rushed campaigns that may damage long-term media relationships. This reality emphasizes why PR is an investment in relationship building and strategic communication rather than a transactional service that delivers immediate, guaranteed results.

DO YOU ONLY WORK WITH US BASED CLIENTS?

No, with a growing network in multiple industries, OleanderPR has been fortunate to have, and continue representing clients outside of the United States such as: South Africa, Italy, Spain, New Zealand, and Australia be it either long or short term or assisting a fellow publicist with outreach.